From competitor research, I found that most competitors use blue and red colors. There are two colors in psychology that are associated with safety: blue and green. I suggested the use of green as it calms, just as detailing customers are looking for reassurance that everything with their cars will be fine. Additionally, green is a future trend, as it’s associated with the shift to electric vehicles.

The shape of the emblem incorporates the first letters of the name “A,” “I,” “D” in a shape inspired by the circular form of a car polisher.

As the brand hero, the Lamborghini Huracan in green was chosen, and the entire brand identity was completed with circles inspired by this concept.