Neferu

NEFERU BEAUTY STUDIO

1. Description

Neferu is a beauty studio from Zabrze. The owner approached me with the need to create a name, but it ended up with a full brand identity, including a unique differentiator—drawing inspiration from Egypt.

2. Initial Interview

How would you like to stand out?

– I don’t know... By doing a great job?

What services will the beauty studio offer?

– Eyelash extensions, eyebrow correction, and sugaring hair removal.

What do you have the most experience in?

– 7 years of experience in sugaring hair removal.

Where does sugaring come from?

– Egypt.

Are there any beauty salons in the area inspired by Egypt?

– No.

– Well, there’s our differentiator...

3. Assumptions

Target group:

Mainly women (80%), but men also visit (20%).

Adjectives describing the brand:

Mysterious, professional, elegant, feminine.

Additional information:

A unique name that sticks in memory.

Scope of work:

Identifying the brand’s unique differentiator, brand name, brand colors, typography, logo, business cards, and flyers.

3. Moodboard

5. Naming

We agreed that if the name should be unique and related to Egypt, it shouldn’t be something commonly used, like Nefertiti. On Wikipedia, I found information about Neferu I ("the beauty"), the wife of Mentuhotep I from the 11th dynasty.

6. Emblem

By removing the last letter u, we get the Egyptian word nefer, meaning beauty, goodness, perfection, and happiness. This word was written using a hieroglyph representing three consonants. The hieroglyph resembles a lute in shape but is most likely a depiction of the trachea and heart, with earlier versions including the esophagus and heart symbol. This hieroglyph was incorporated into the center of the emblem.

7. Result

As a result of this collaboration, the unique and memorable brand "Neferu Beauty Studio" was created. The brand name and visual identity emphasize its Egyptian inspiration, setting the studio apart from the competition. The brand image fully reflects its character and positions it as a beauty studio offering professionalism and a unique approach.